VR ARENA TARGET AUDIENCE
Based on the data collected at our locations worldwide, we have identified the key segments of our target audience. Interested? Let’s take a closer look!
Children aged 8-14: core audience
Our research shows that the main audience of our VR park is children aged 8 to 14 years old. This age group’s significant interest is primarily due to the ‘Kids Birthday Party’ service, which is in high demand. This segment is not only the most active in using our services but also one of the most profitable. This is due to several factors: a higher average ticket size for services, customer loyalty, and the absence of significant seasonal demand fluctuations. They want to spend time with friends, have a unique birthday celebration, and be the center of attention. Children are eager to try any games and happily return for more play.
Adults aged 21-30: nostalgia and love for games
The second key segment of our audience is adults aged 21 to 30. This unique group of users grew up with video games and consoles from the Dendy, Sega, PlayStation 2, and PlayStation 3 generations. Now financially independent, their enthusiasm for gaming remains unchanged. They are drawn both by nostalgic memories of past gaming systems and by modern virtual reality technologies.
This is particularly true for the male portion of the audience, who find special satisfaction in our VR shooters. These games uniquely combine the classic principles of popular games like Counter-Strike with innovative VR technologies. This allows players to experience familiar mechanics in a new dimension, generating strong feelings of engagement and excitement.
Our research shows that this generation values both quality and an innovative approach to gameplay. They are willing to invest in products that offer a unique and thrilling experience. Therefore, we continuously work on improving our VR games to meet their high standards and provide a product that exceeds their expectations.
This audience is also important to us from a marketing communication perspective. They actively share their experiences on social media, becoming ambassadors for our brand and attracting new customers. We value their loyalty and aim to develop long-term relationships with them.
Adults aged 31-45: children’s parties
The third significant group of our customers is adults aged 31 to 45. Although most are no longer active gamers, they show great interest in organizing memorable events for their children. This category of clients appreciates the opportunity to provide their children with a unique and innovative experience that combines entertainment and education through virtual reality technologies.
One popular way to engage this audience is by organizing birthdays and parties in our VR park. Our flexible booking system allows parents to easily plan and customize these events, choosing from a variety of games and entertainment suitable for their children. We offer various service packages, enabling each client to create the perfect party according to their preferences and budget.
Moreover, many parents see our VR park as an excellent opportunity for family events, where they can immerse themselves with their children in the world of virtual reality and learn something new. This not only promotes quality family time but also allows parents to see how VR technology can be beneficial and educational for the younger generation.
We recognize that for many parents it is important that their children receive positive and developmental experiences. Therefore, we continuously work on improving our services and offerings to ensure that every visit to our park is not only entertaining but also an enriching experience for children and their parents.
But these aren’t the only age groups that love our parks! We will continue to improve our services to meet the interests and expectations of everyone.
