In recent years, Georgia has become one of the most attractive markets for launching new business projects. Simple company registration, a favorable tax environment, and a growing entertainment sector make the country an appealing business platform, especially for international franchises.

As part of the development of the VR ARENA franchise network, two locations have already been opened in Tbilisi, successfully operating in the local market and attracting both city residents and tourists.

If you are looking for franchises in Georgia to start a business, we recommend paying attention to our franchise in the field of virtual reality parks — one of the most promising and innovative directions in the entertainment industry.

How an Entrepreneur from Another Industry Started a VR Business

Alexander is an entrepreneur and the owner of a construction company and an event agency. He had no previous connection to the virtual reality industry.

He first became familiar with the VR ARENA concept at an international exhibition in China, where more than 30 companies presented their solutions.

After analyzing the offers, Alexander identified three of the most promising models and ultimately chose VR ARENA. The decision was based on several factors:

• variety of gaming scenarios

• flexibility of the arena format

• scalability potential

• professional support from the franchisor

For an entrepreneur considering starting a business in Georgia, having a clear and structured business model was an important factor.

Launch of Two VR Arenas

The first location was opened in the Gldani district in a standalone building. The arena area was about 300 m², and the rent was approximately $3,500 per month.

From the very beginning, the team focused on birthday parties and children’s events.

This strategy quickly proved effective: children return, recommend the venue to friends, and a steady stream of clients is formed. Within a year it became clear that the project had strong scaling potential.

The second location was launched in a shopping center in the Vake district.

This venue features two VR arenas with areas of 100 m² and 150 m², and the rent is approximately $8,000 per month.

If the first location provides a stable customer base, the second strengthens brand awareness and attracts additional traffic from the shopping center. This approach helps balance operational costs and marketing impact.

Investments and Project Economics

The total investment in the two locations amounted to approximately $300,000.

According to Alexander, the project was initially considered a long-term investment.

Key indicators:

• reaching a stable operational model — about 2 years

• full payback period — about 4 years

• the first location already fully covers its expenses and operates profitably

For entrepreneurs considering starting a business in Georgia, these figures make the VR entertainment format quite attractive.

Features of the Entertainment Market in Georgia

The VR entertainment market in the country is still at the formation stage. Competition is minimal, while audience interest in new entertainment formats continues to grow.

The main audience includes:

• about 70% — children aged 5–15

• teenagers and young adults

• adult visitors and corporate events

In addition to birthday celebrations, the team is also developing a tournament format, which helps attract students and expand the audience.

Why a Franchise Is the Optimal Market Entry Format

When opening a business in Georgia, entrepreneurs often face challenges related to launch, marketing, and operational management. A franchise solves many of these tasks thanks to a ready-made business model and franchisor support.

In the case of VR ARENA, partners receive:

• training and launch support

• a ready business model

• marketing support

• consultation on choosing a location and further development

According to Alexander, it was the systematic support of the franchisor that helped the project reach a stable operating model more quickly.

Interactive entertainment is one of the fastest-growing segments in the leisure industry. Demand for technological entertainment formats continues to grow, while many markets remain relatively open.

Therefore, franchises in Georgia, especially in the field of innovative entertainment, can become an effective entry point into international markets today.

Conclusion

The story of launching VR ARENA in Tbilisi clearly demonstrates that franchising can be an effective tool for entering a new market.

Even an entrepreneur from a completely different industry was able to successfully launch and scale the project thanks to a ready business model and the support of the franchisor.

The VR entertainment market in Georgia is still developing, which opens additional opportunities for entrepreneurs willing to occupy the niche at an early stage.

With the right strategy, location selection, and audience engagement, such a business can provide stable customer flow and long-term growth.

Leave a request if you want to learn more about starting a business in Georgia!